Monday, July 20, 2009
Posted by Vincent Ferrari in "Apple Laptops" @ 01:00 PM
"In addition to falsely advertising the wrong price for the 15-inch MacBook Pro, the ad has always been misleading in that the shot of the Apple product shown before the price tag is of a now-discontinued aluminum 13-inch MacBook, which at the time retailed for $1,299 and has since been replaced by the new 13-inch MacBook Pro starting at $1,199 or $800 less than the 15.4-inch MacBook Pro price card that Microsoft shows in their misleading ad. Not only do they lie in the visuals, but Microsoft lies in the audio, too: In the ad, while showing the 13-inch MacBook, Microsoft's actress states, "This Mac costs $2000""
Some people ask me why these ads get me so annoyed and this is a prime reason. While MacDailyNews has a habit of getting a bit inflammatory in their posts, they make an excellent point here, particularly about the dope at Microsoft, Kevin Turner, saying the call he got was the greatest ever because it proved the ads were working!
Yeah sure, Kevin. That's exactly the reason you got that call. It had nothing to do with you outwardly lying about the price of the 13" (then) MacBook. It was all Apple fear. There's an axiom in business, and Microsoft would do well to pay attention to it. When you're number one in a market, don't bring any attention to number two.
And for those of you who complain that Apple's ads are just as inaccurate... Cool... Since there were 40 or so of them, I'm sure you have plenty of examples of where Apple attacked Microsoft with something as inaccurate as a $900 difference in the price of one of its products, so share them so we all can enjoy!