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All posts tagged "advertising"


Friday, February 25, 2011

Running an Ad Blocker? Please Read This

Posted by Jason Dunn in "Thoughts Media Status Updates" @ 03:00 PM

Hi there. The topic of ad blockers tends to generate some heated discussions around these parts, so I'm going to keep this really simple: if you're running an ad blocker, this is a polite request that you white-list this Web site and allow the ads to load. Here's why: I work hard to keep the ads on Thoughts Media sites non-intrusive; I say no to pop-ups, pop-unders, full-page ads, ads with sounds, etc. I know that those types of ads are irritating, and I value the readership of everyone who visits our sites. I don't want to irritate anyone with our ads.

What you may not realize about online ads is that, for the majority of them, when they simply load, that helps me pay the bills (our server bill alone is almost $500/month.). Ad blockers stop the ads from loading, which means they generate no revenue. That hurts my ability to generate income from this site - I have bills to pay just like you do. You don't have to click on the ads - just letting them load helps us out a lot. If you do click on them, all the better - that helps us get better advertisers because they know you're interested in the ads. It will help us continue to provide you with the content that you come here for, and that benefits you in the end. So please white list this Web site in your ad blocker.

If you have a particular dislike for the in-line text advertising - Vibrant Media's IntelliTXT ads - you can easily opt out of ever seeing those on any Thoughts Media site. Here's how.

As a side note, I have a personal "1 visit, 1 click" policy in which, when I visit a site and read/watch some content on it, I take a quick look to find an ad that I'm interested in and click on it. It only takes a few seconds of my time to do, and it's my way of giving back to that site, thanking them for creating that thing I just read/watched. The Internet would be a very different place if everyone had a similar policy. Just a thought to ponder as you head into the weekend. :-)


Tuesday, November 23, 2010

Curious About iAds?

Posted by Jeff Campbell in "Apple Articles & Resources" @ 02:00 AM

http://appadvice.com/appnn/2010/11/...nches-iad-site/

"Apple has recently launched a new iAd site, which you can check out by heading over to http://advertising.apple.com. The webpage comes following the announcement of Europe's iAd partners, which we heard about in an Apple statement that was released a couple of days ago. The webpage itself shows off the power of iAds, which Apple states is 'advertising reimagined.'"

If advertising interests you, and you want to find out all about what Apple is doing with iAds, head on over to the advertising page at Apple. You can learn about the partners, see examples of the ads in use and if you are a company interested in being a partner they have some information for you as well. Say what you will, but Apple really does a slick job with iAd, as you can see from the above video.


Wednesday, October 20, 2010

Advertising Revenue: Apple vs. The (Android) World

Posted by Michael Knutson in "Apple Talk" @ 04:00 PM

http://www.tuaw.com/2010/10/19/repo...martphone-mark/

"Millenial Media has released its latest report on cross-platform mobile advertising, and the iPhone has lost another step on the Android platform. According to Millenial's reporting, revenue for advertising from the Android platform has exceeded iPhone-only revenue. That's not quite as bad as it sounds -- the Android platform, as we already know, has outstripped the iPhone in terms of user numbers, just because there are so many more available handsets and carriers for those devices."

Ah, nothing like hard statistics to tell a fuzzy story. Android cross-platform mobile advertising revenue (that's Android on -all- devices) has exceeded ad revenue generated from (only) the iPhone. That's a nice many-to-one statistic, but the true numbers behind the numbers indicate that iOS revenue growth (again, from advertising) increased 316% in the last quarter. At the same time, Android ad requests have grown 1283% since January 2010. So what does this all mean? We're getting more and more targeted advertisements on our mobile devices, one might even say that the onslaught is just beginning. Now, if I only had a TiVo-like device on my iPhone to let me skip (or fast forward through) advertisements ...


Friday, July 2, 2010

iAds Starting To Appear …

Posted by Michael Knutson in "Apple Software (iPhone/iPod Touch/iPad)" @ 06:00 AM

http://appadvice.com/appnn/2010/07/apple-unrolls-iads/

“Right on schedule, today Apple is on its way to reinventing mobile advertising by officially launching its iAd advertising program.”

As promised, Apple has started the promotion of iAds, and examples are starting to appear around the web. As a revenue generator for developers, this seems to be a sound concept, but billing advertisers $2 for each click seems like a decimal point was misplaced somewhere. I wonder where this number came from.


Monday, April 20, 2009

New Mac Ad

Posted by Jeff Campbell in "Apple News" @ 12:00 PM

http://theappleblog.com/2009/04/20/...-get-a-mac-ads/

"Not one to be baited into a direct reprisal of Microsoft's latest "laptop hunter" series of commercials, Apple is firing back in their own way with the release of four new installments of their "Get a Mac" ads. The Get a Mac ads, in case you haven't seen them (how's life under that rock, by the way?), star John Hodgman and Justin Long as human representations of a PC and a Mac, respectively."

These are the first new ads since Christmas of last year, when they came out with the animated ad I Can Do Anything and Tree Trimming, fitting due to the time of year. This time they have four new ads: BioHazard Suit, Legal Copy, Stacks and Time Traveler.


Friday, March 27, 2009

Microsoft Plays The Too-Expensive Lie. Again.

Posted by Vincent Ferrari in "Apple Laptops" @ 12:00 PM

http://feedproxy.google.com/~r/cult...MeDNyhq2WM/9830

"A series of Microsoft ads are aimed at budget consumers worried about price tags, further perpetuating the pricey Mac myth. Associated Press reports the ads were shot by recruited unwitting subjects by posing as a market research firm studying laptop purchasing decisions. It picked 10 people who answered a call for volunteers on Craigslist and other websites and sent them out with a camera crew and budgets ranging from $US700 to $US 2,000. If they found a computer that fit their criteria, they could keep it. In the first 60-second ad, a red-haired recent college grad named Lauren is on the hunt for a speedy laptop with a 17-inch screen and a “comfortable” keyboard, all for less than $1000. She strides into an Apple store; then, the scene jumps to her walking out empty-handed, telling the camera that the only laptop in her price range has a 13-inch screen. Back in the car, she sighs and says, “I’m just not cool enough to be a Mac person.”"

It isn't that you're not "cool enough," Lauren. It's that you're not smart enough.

Just because two laptops have 17 inch screens doesn't make them comparable.

Read more...


Monday, November 10, 2008

Lipstick Jungle = Apple Showcase

Posted by Vincent Ferrari in "Apple Talk" @ 10:00 AM


Above: Nico looks for a baby gift on her MacBook Air as Kirby checks up on her (NBC Photo).

It's no secret that the networks / television studios / movie studios pay a pretty penny to have their products placed in front of our adoring eyes, but sometimes it's almost out of place. If you figure that the Mac is at about a 7% market share (and that is a high percentage, no doubt), then the cast of Lipstick Jungle is just about as atypical as they come as far as owning Apple products. Each of them uses Apple products regularly (Nico and Wendy use MacBook Airs, and Victory uses a MacBook Pro), they all have iPhones (including minor characters) and whenever you see an interior office shot, there are iMacs galore. It got me thinking as I watched; how much does Apple pay for this product placement? To have their logo in your face constantly in every episode it had to have cost them a pretty penny.

My theory? It's Candace Bushnell's fault. Bushnell, as you all know, is the writer behind Sex and the City. For the entire run of the HBO series, Carrie Bradshaw was using a "top-of-the-line" Powerbook to write her column. Something tells me she's just a big Apple fan!

Have any of you noticed lots of Apple products in your favorite shows?


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