Apple Thoughts: No More Ringtone Feature in iTunes 10

"Mac Life notes that Apple has removed the create your own ringtone feature from iTunes 10. The feature introduced after the launch of the original iPhone in 2007 allows users to download a song from iTunes for 99 cents and then turn it into an iPhone ringtone for 99 more cents."

I never used this feature, but I never like to see functionality disappear from programs. Perhaps they found that it wasn't getting that much usage, but even if that is the case, I don't see a reason for it to disappear.