Wednesday, September 1, 2010
Harper Collins: eBook Sales Overtake Hardcopy Sales
Posted by Michael Knutson in "Apple Talk" @ 10:00 PM
"Another promising sign for e-books. The electronic version of a recently-released mystery novel outsold the hardcover version, according to the publisher, HarperCollins.
The thriller by Laura Lippman, "I'd Know You Anywhere," which hit bookstands Aug. 17 sold 4,739 e-books versus 4,000 hardcover versions during the first five days the title was available. However, there's no mystery why e-book sales are edging out physical book purchases."
No surprise that eBook sales are in ascent, despite the somewhat misleading title of the referenced article. Harper Collins has seen their eBook sales double in the last year, (but) today comprising (only) about 8 percent of their sales. Why, you may ask? One theory: A positive review gets posted online, and readers are immediately able to buy (acquire/download) the book online, 24x7, at a variety of sources. No more waiting for the bookstore to open at 10am tomorrow. No more "out of stock." Regardless of the platform, the book is often immediately available online, whether you're using a Kindle (number one!), a Nook, a Sony Reader, something else, or an iBooks-capable device. Instant gratification. In an attempt to appease print publishers losing revenue over sales of eBooks, Apple has offered to add iAds to books sold by Apple, but this idea has been rejected by publishers - so far. I'm a pretty avid reader, and I try to find new books online before browsing the bookshelves in bricks-and-mortar stores, but I don't think that eBooks will overtake printed books until a eBook reader arrives on the scene that is affordable to everyone. What do you believe is a realistic price point for "the eReader for the rest of us?" $29? $49? $99?
