Apple Thoughts: Have No Fear, iAd is Here (But You Can Opt Out, Sort Of...)

"With yesterday's major update to iOS comes a major new source of revenue for both Cupertino and app developers: iAd, Apple's new mobile advertising service."

Yes, Apple is giving you an "opt out" option, but all that means is that the ads you do see may not be very relevant to you. If you go to https://oo.apple.com/ on your mobile device, you can opt out of sharing your information with iAd so they don't send you user-targeted ads. So really, what is the point of that? If I have to see ads, I'd like to see ads I might have an interest in. What are your thoughts?