Thursday, May 6, 2010
Unfair Subscription Pricing for iPad Owners?
Posted by Jeff Campbell in "Apple Software (iPhone/iPod Touch/iPad)" @ 09:00 AM
"If you thought online news would be free forever, perhaps it's time to think again. Rupert Murdoch, CEO of News Corp., announced during that company's third-quarter earnings call that in "three to four weeks" it would be announcing a subscription model for news and other digital content. The impetus? None other than Apple's iPad."
Not sure if this is what they had in mind when it was called a "game changer" but this is what it has led to apparently. The Wall Street Journal isn't the only one with this in mind as the New York Times and USA Today area also stating they will be charging for subscriptions for service on the iPad. I don't mind paying subscriptions on the iPad because of the convenience factor is worth it to me, but I don't want to get raked over the coals by paying the same price as print version. For instance, you can get a combo online/print subscription to the Wall Street Journal for $140.00 USD per year ($11.67 USD per month) so why is the Wall Street Journal punishing you for owning an iPad and charging you roughly $200.00 USD per year ($3.99 USD per week)? The ridiculous pricing extends to some magazines too, such as Time magazine where they charge $4.99 USD for the digital version (the print version sells for $4.95 USD). What are your thoughts?