Apple Thoughts: Brightcove Versus Flash

"Brightcove's partnerships with The New York Times and Time magazine will allow HTML5 to seamlessly replace Adobe Flash video content on the publications' Web sites for compatibility with Apple's iPad."

Time and The New York Times are clients, and have already experimented with this so it is possible that by the time the iPad launches, their sites (as well as some other clients) will be ready. According to the article, "the platform provides support for intelligent device detection, playlist rendering, and playback of H.264 encoded video content." CBS is also doing some experimentation with this, and Google has already added support for HTML5 on YouTube. Seems like a pretty good alternative, what are your thoughts?