Apple Thoughts: Give The Gift of an App Via iTunes

"From time to time I come across an iPhone app I think would make a great gift for a friend or family member (in this case, my mom, since she has an iPod Touch and everyone else in my family is either Apple-phobic or a Luddite). Problem is, it just seems too authoritarian to send them a $5 iTunes Store gift card with stipulations on how to spend it."

This is indeed a welcome change to the iTunes Store, one that will come in handy for me. How about you, think you will be using this new feature?