Apple Thoughts: Hey New York! FreshDirect Has an App for You!

"FreshDirect, a leading online grocer in New York City, has released a new application to allow FreshDirect users to place grocery orders directly from their iPhone or iPod touch. Developed by digital firm Schematic, the application is designed to deliver the same functionality as the FreshDirect web site, allowing users to create, submit, and update orders and schedule and update delivery times right from their device."

I wish more stores would do this, as it is no one really does it like this around my area. You can also search the store for items, select from previous orders or your favorite list, and even see product recommendations based on your past orders. If you have an in-progress order, you can save it and resume later. This app, free in iTunes, is also integrated with the FreshDirect web service so if you start an order on your iPhone, you can finish it up on the web. Or the other way around if you prefer. Anyone out there using this store? If so, how does it work?