Apple Thoughts: Virgin America Dumps Flash

"As the battle between HTML5 and Adobe Flash continues to heat up, Virgin America has chosen a side: its brand new web site design ditches Flash in favor of HTML."

I read in a story not long ago that the iPhone might be a driving force in this, and now it appears that is coming to pass. Virgin wants to make their site as compatible as possible with the mobile user, specifically the iPhone, so customers can access their site as well as do mobile check-ins. How many other companies are going to make this switch? What are your thoughts?