Apple Thoughts: MacWeed Joins the Bundle Wars

"We generally report on Mac software bundles only from entirely new groups, since by definition, these bundles are pure marketing efforts. Sure, the bundle may benefit deserving independent developers, donate a portion of the proceeds to charity, or be part of some sort of online game, along with offering a great deal for Mac users, but the news value of even most new bundles is fairly low. (Occasionally, we'll have a separate advertising relationship with the bundle vendor.) That said, there are two new bundle groups that have popped up in the last week or so: TheMacSale and MacWeed."

Three or four days ago we noted the MacSale and prior to that the MacBundle. Well now a third bundle has risen, with a few twists. MacWeed is donating 20% of their proceeds to the victims of the April 2009 earthquake in Italy. They have put together 14 programs worth over $700.00 USD for $49.99 USD. However only 6 of the programs are given out initially, with the remaining 8 programs unlocked at certain sales levels. To top it off, they are giving away an iPhone 3GS randomly every 200 sales, up to 10,000 bundles. Feeling lucky?