Apple Thoughts: The Album Cabal aka Cocktail

"Digital music purchases have been dominating the market for some time now as physical CD purchases continue to fall. For Apple, a significant lead over the rest of the music proprietor world is not enough: according to the Financial Times, the company is now working together with the four largest record labels in the business to add new features to accompany digital music purchases through its iTunes Store in hopes of stimulating full album purchases."

This little project is code-named "Cocktail" and has Apple working with EMI, Sony Music, Universal Music Group, and Warner Music. What they plan on doing is making the album buying experience more advantageous to the consumer, and in return getting more revenue since the profit margin for album sales is higher. What you will get are things such as lyrics, liner notes and interactive booklets. Some of the things (lyrics specifically) bring back memories of what I got when I used to buy albums (the vinyl kind for those of you not old enough to remember). I understand the profit motive, but it isn't enough of an advantage to get me to buy album versus a few songs that I want. How about you, will any of this sway your purchasing decision?