Apple Thoughts: High End Computers? Apple is the Leader

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Friday, July 24, 2009

High End Computers? Apple is the Leader

Posted by Jeff Campbell in "Apple Laptops" @ 11:00 AM

http://news.cnet.com/8301-13579_3-1...subj=News-Apple

"More good news for Apple this week: if consumers are going to buy an expensive computer, they're choosing the Mac maker."

According to the NPD Group, Apple has 91% of the market (up from 88% in May of this year) for computers over $1,000.00 USD. Not surprisingly the drop in price recently of the MacBook line didn't hurt. According to NPD, for Apple to continue it's sales trend, they will eventually have to price more of their products below the $1,000.00 USD mark (currently only the Mac Mini and white MacBook are under this price point). I'm not so sure, they don't seem to have any trouble selling product at the levels they are currently priced, and as long as they remain innovative I think they will continue the trend. I guess it boils down to what market they want to be in, what do you think?


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