Apple Thoughts: 5th Avenue Apple Store Generates Some Serious Cash

"Apple's clearly onto something with its 24-hour store plopped down in a tourist hot spot. The New York Post reports that as of sometime last year, Apple was pulling down $440 million a year in sales at its Fifth Avenue Apple Store in New York City. The numbers surfaced in the paper's investigation of empty retail space along Fifth Avenue."

When you are one of the most photographed landmarks in the world, it's no surprise that you will generate the foot traffic and the dollars they bring to the location. But $440 million USD in sales is still an impressive number, even in good economic times. In comparison, according to the New York Post article, the SoHo store brings in about $100 million USD per year and they expect the new Santa Barbara store to bring in about $20 million USD. Quite a difference in revenue. The total sales figures for the 252 stores in the Apple chain this past quarter were roughly $1.87 Billion USD, a few reasons why they aren't putting a halt on the building of new stores I suppose.