Apple Thoughts: Roxio Easy VHS to DVD

"Roxio, a division of Sonic Solutions, has announced the immediate availability of Roxio Easy VHS to DVD for Mac, a combination of software and hardware that provides consumers with a quick and trouble-free way to convert and transfer personal video and entertainment stored on VHS tape to DVD. Roxio Easy VHS to DVD for Mac is available in retail stores and directly from Roxio for a suggested retail price of $79.99."

Almost a month ago we posted about Elgato's video converter and now Roxio has come out with their version. Both do basically the same thing, but they focus their marketing on different aspects of conversion. Roxio is selling this as a way to transfer your analog video to a DVD in a painless solution, something that anyone will be able to do with no experience. It seems they are focusing on the right to DVD mode versus the Elgato focus on uploading or transferring to another device. Roxio is selling this for $79.95 USD versus the Elgato device, which sells for $99.95 USD.