Apple Thoughts: Kindle App for iPhone Now Includes Optimized Store

"Amazon.com, Inc. (NASDAQ:AMZN) today launched a Kindle Store optimized for the Safari Web browser on iPhone. Now when users of the Kindle for iPhone app click on "Get Books," the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store's 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less."

The only knock I had on the Kindle App was that it didn't have a good mechanism for getting content onto the app; you had to browse the store through Safari and an interface that was anything but intuitive. Now, however, things are much easier and Amazon, as usual, did a hell of a job on the UI (it's very similar to their iPhone version of the web site). Basically, if you can live with reading books on the small screen, the iPhone could replace the Kindle if you wanted to (I don't, but it's a decent companion; no one can have my Kindle. Ever!).