Apple Thoughts: Microsoft Lobs Out Latest Red Herring: $30,000 to Fill an iPod

"Microsoft has put Wes Moss, Certified Financial Planner, to work in telling everyone why the Zune Pass makes more sense than purchases from the iTunes store."

Yep... Keep pimping those recurring bills in the down economy, Microsoft. I'm sure lots of people are looking to shell out another $15 a month for something they can't own. I don't know why I'm even bothering addressing this, though. Lots of defunct or little-used services have tried the rental model over the past few years and none of them have really caught on with customers. While I do think they have their place (please, spare me the crap in the comments; I'm really not interested in yet another lecture on why renting your music is such a great engine for discovery of blah blah blah), a vast majority of people want to actually own their music as evidenced by the fact that none of the rental services has been more than a niche blip on the MP3 market.

Oh yeah; did I mention that you're pretty much locked in to a Zune or Windows-based PC when you rent your music for $15 a month?

How quaint.