Apple Thoughts: Amazon.com Acquires Lexcycle

"People who like to read books on their iPhones (including myself) will be pleased to hear that Amazon has grown tired of playing catch-up with Stanza on the platform and instead bought out the much smaller company behind the app, Lexcycle. The Stanza makers are reportedly "very excited" by the development, which is understandable considering the gobs of cash Amazon no doubt threw their way. I'd be jazzed, too."

If you can't beat 'em, join 'em I guess. The iPhone has actually proven to be a pretty good e-book reader. I know I wasn't too thrilled with the prospect (since I have a kindle and use that quite often), but I must say after using the Amazon app to read the books I have saved on my kindle account, it isn't that bad. I still prefer the kindle but like I've seen from the comments, I don't always have it but I usually have my iPhone. The question that keeps coming up is how are they going to integrate it with their existing app? Any thoughts?