Apple Thoughts: MLB About To Make $1 Million on iPhone App

"Major League Baseball's At Bat iPhone app is a hit -- and a money maker. The league tells us it's sold 130,000 copies of the $10 app so far this year. That translates to about $1.3 million in gross revenue. After Apple's 30% cut, MLB's take is about $910,000 so far -- with five months left in the season. (iPhone and iPod touch owners have also downloaded about 220,000 copies of the free At Bat Lite.)"

The first app I downloaded when I got my iPhone 3G was MLB @Bat. In fact, the whole reason I got the iPhone in the first place was the demo of the app they showed at MacWorld last year. MLB has put together a brilliant app that works well and whose functionality keeps improving, and it's one of my most-used apps. I'm honestly quite surprised the NBA, NHL, and NFL haven't followed suit.

It's $1 million, and it's the biggest money making league in professional sports, but that $1 million was earned because they put out a great product; case closed.