Apple Thoughts: Microsoft Unleashes Another Dubious Ad

"On a budget of just $1500, Giampaolo looks for a high-spec laptop that's up to his standards."

Portability, power, and battery life. Got it. So what does he end up with? An HP laptop with under 2.5 hours of battery life, RAM that's running at half the speed of his CPU, and a 16" screen. But don't worry; Giampaolo is very picky and he knows what he wants. Oh, and Macs are just about aesthetics, you see. There's no portability, power, or battery life there.

In fact, in every way he was searching for, the MacBook that he dismissed as "only about aesthetics" actually fit his needs better. It has a much better battery, a screen that runs at almost the same resolution (the HP he picked up runs at 1366 x 768 which I'm sure looks marvelous blown up to 15 inches), and a CPU of equal speed with RAM that's matched to it. Oh yeah, and no OS upgrade required to run 4 gigs of RAM.

At least with the "Lauren" ad, she kinda got what she was looking for. This one features a guy who set out for three things, told us how picky he was and how technologically savvy he was, then proceeded to buy something that wasn't even within the guidelines Mr. Picky set forth at the beginning of the ad. For that reason alone, this one should've ended up on the cutting room floor.

Giampaolo got just what he paid for. Not what he wanted; just what he paid for.