Apple Thoughts: Apple Collecting Opinions on AppleTV

"Apple is looking for customer feedback in order to help shape the future of the Apple TV, as evidenced by a new survey posted to Apple's website. The survey, which is only a handful of pages long, asks current users what they use their Apple TVs for, how many they have in the home, and how much content comes from different types of sources."

Get the impression Apple is gearing up for something with the AppleTV? They wouldn't randomly ask questions without a purpose behind it. I'm pretty much convinced that something new is coming down the pipeline and it's going to knock us all over. They've always called the AppleTV a hobby, but maybe they're seeing it as more than that now and want to expand the product line. Maybe that TV with integrated AppleTV that Jason Calacanis predicted in October?