Apple Thoughts: Apple TV Back in the Game?

"It's time to drop the hobby talk. First-quarter unit sales of Apple TV tripled from a year earlier, in part due to a software update introduced a year ago that lets users rent movies, including some in the ultra-crisp high-definition format. Version 1.0 of Apple TV let users watch programming purchased from iTunes or downloaded off Google's (GOOG) YouTube."

That is quite a jump in sales, and if that doesn't get Apple's attention I'm not sure what will. I love my Apple TV, even with all it's limitations (no Netflix interface for one) and I keep hoping for that news item that tells me something big is going to happen with it. Granted, since it's original inception when it was deemed a failure due to lack of options, it has gotten some upgrades (YouTube, rentals and HD to name a few). I just wish they would take it more serious and really hit a home run with it, is that too much to ask?