Apple Thoughts: New iPhone Ads With a Twist

"As if Apple hasn't already launched enough iPhone ads, they have introduced two more this week. These ads, entitled Fix and Read, are much like the typical ads in that they only contain the iPhone and that perfect hand. However, they are a little different in what they discuss."

The ads go at it from a different angle, focusing on tasks instead of single applications. I think I prefer these ads, so I can see what the iPhone is capable of doing. For instance in the Fix ad, they show an app called "MultiLevel", which functions much like a bubble level using your iPhone on its side or face up. Wild.