Apple Thoughts: Theory: Apple Leadership Change Underway

"So who will be the next head honcho at Apple if and when Steve Jobs steps down. Who knows, but Piper Jaffray analyst Gene Munster thanks the announcement that Phil Schiller, Apple's vice president of Worldwide Product Marketing, will do the keynote at next month's Macworld Conference & Expo is "in our view, a clear message that a leadership shift is underway.""

I was kind of interested in the story on Tuesday, but after a full day of theorizing by every Tom, Dick, and Harry, I just can't take any more amateur hour analysis of Apple's pull out of MacWorld and Phil Schiller giving the keynote. Honestly, the amount of speculation is ludicrous at this point which is why you didn't see any of it here. Anyone that's ever been associated with Apple journalism was quoted at some point yesterday spouting off on what this whole thing means. The reality is that none of us know anything, Gene Munster included, and professing these theories as if there is some kind of inside knowledge behind them is just flat out dumb.