Apple Thoughts: Business Week Columnist Not Concerned About 1%

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Wednesday, December 17, 2008

Business Week Columnist Not Concerned About 1%

Posted by Vincent Ferrari in "Apple Talk" @ 02:00 PM

http://www.businessweek.com/technol..._byteoftheapple

"Today's Wall Street Journal focuses on how according to the latest NPD figures, Mac sales in November as compared to November of last year are down by 1%, and thus rushes to ring the alarm bells: Apple is being dragged down by the recession."

The article presents an interesting perspective. We'll have to see how it plays out, but one thing's for sure... Entering the low-profit netbook market isn't going to make that big a dent in their sales. The answer? I don't know it and I'm not ashamed to admit it. I think the upcoming Macworld San Francisco ought to set the tone for the next few months and give us a better idea of Apple's direction because right now, everyone's guessing and the theories range from plausible to ridiculous.

Tags: apple, sales, earnings

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