Apple Thoughts: Rumor: iTunes Store Going DRM-Free Today

"Apple is believed to be on the verge of an end-of-year push that would start by finally offering unprotected iTunes Store music from all major labels and would switch a special post-holiday campaign giving away music and videos to Europeans. A report from last week brought to AppleInsider's attention by French technology site ElectronLibre asserts that it's now "clear" Apple will spark new interest in its music store by removing DRM from tracks published by Sony, Universal and Warner on December 9th. The site doesn't point to specific sources but is careful to note that Apple is moving cautiously on the matter following difficult negotiations that allegedly had the labels hoping to negotiate what EMI had done for the launch of iTunes Plus in 2007, when it successfully negotiated prices higher before ultimately agreeing to reduce the price to Apple's standard 99 cents. Labels had also been hoping to switch from a monthly reporting of iTunes sales stats to live data, the earlier story suggests."

I'm not believing this one at all, but it won't take long for us to find out if it's true or not; after all, it's supposed to happen today! It would be huge if it did, but I'm not holding my breath. Anyone else want to weigh in?