Apple Thoughts: Apple Now Allows Review Copies of iTunes Apps

"Apple has finally started allowing developers to issue free promotional copies of their iPhone applications. Once an application has been accepted to the App Store by Apple, developers can issue up to 50 promotional codes. The codes allow the recipient to download a full copy of the application for free. Presently, these codes can only be used in the U.S. iTunes Stores by using the "Redeem" link in the App Store."

When we started Apple Thoughts, I didn't realize that we couldn't get "review copies" of apps because iTunes was the only way to get an application. In fact, one developer sent me a gift card to review three of their apps because the minimum was $10 for a gift card. Imagine if their apps were $0.99? Anyway, this is a welcome change and I hope all our developer friends that read regularly are taking this one in!