Apple Thoughts: In a Cooling Economy, Apple Still Sells

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Wednesday, November 19, 2008

In a Cooling Economy, Apple Still Sells

Posted by Vincent Ferrari in "Apple Talk" @ 08:00 AM

http://www.macdailynews.com/index.p...pple_mac_sales/

""A slowing global economy had little impact on Apple's computer business last month, as consumers willingly plunked down their cash for the company's new MacBook offerings, helping to drive Mac sales up more than 25 percent year-over-year," Katie Marsal reports for AppleInsider. "According to data from market research firm NPD, which was relayed in a research note from Piper Jaffray analyst Gene Munster, sales of Macs during the month of October were up 28 percent compared to the same month one year ago. They benefitted largely from the October 14th launch of the Unibody MacBook and MacBook Pro, which began shipping immediately thereafter," Marsal reports."

The truth is, it's Gene Munster who is an eternal optimist where Apple is concerned, but that being said, numbers are numbers and the fact that Apple's new MacBooks are attracting buyers when everyone said they were nuts for introducing new products a few weeks ago proves that the economy isn't always a barrier to buying or an indicator of an intent to buy. It also proves that if you have a product people want to buy, they'll be at least somewhat willing to throw caution to the wind and buy it.

I know I did!


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