Apple Thoughts: Welcome to Apple Thoughts!

Let's get the obvious stuff out of the way. There are lots of Apple-related sites out there right now, and there will be many more out there after we launch this one. It's not a stretch of the imagination to say that Apple fan sites are nothing new, for the most part.

At Thoughts Media, we believe that sites aren't just places for you to go to read, but to participate in a community that's interested in what you're interested in. Think about it. How many times have you gone to a site that falls into your favorite topic and the comment section is uncivilized, off topic, or outright useless? How many times have you read a review of a product that didn't appear genuine, or that you realized was unfairly biased toward the company that made it because they were a sponsor? How many times have you left a site because the forums were like the wild west?

We don't do that here.

Apple fans and enthusiasts are the most passionate and devoted to their platform in all of computing. We choose Apple products for many reasons; aesthetic reasons, functionality, stability, and so on. What Apple fans deserve is a community that is as supportive to them as they are to the platform, and that's where we come in. In that respect, we promise five things to every single person who visits:

1. A healthy flow of daily news and views on the top Apple-related stories of the day.
2. A consistent flow of reviews on the latest Apple and Apple-related products on the market.
3. A community that will be supportive and helpful yet still be open to discussion and debate.
4. An honest look at our favorite Cupertino-based company with no room for shilling and fanboism.
5. An honest desire to be your one-stop shop for everything Apple-related.

As Executive Editor, I take the role of doing the right thing for our readers very seriously. We won't "love" a product simply because Apple makes it or because a sponsor asks us to review it. Your trust is the most important thing we have and without that we have nothing.

Welcome aboard, thanks for reading, and I hope we can live up to your expectations as well as the fantastic example set for us by the other sites in the Thoughts Media network. I want to thank Jason for this opportunity and his hard work setting us up, Fabrizio for the behind-the-scenes work in setting up the site, the Thoughts Media network of sites for having us, and my team for agreeing to help bring this dream to fruition.

We won't let you down!

Vincent Ferrari
Executive Editor
Apple Thoughts