Apple Thoughts: Do You Need a Simpler To Do List?

"If managing your to-do lists is taking up more time and effort than you spend actually getting things done, a new iPhone app coming from developer Phill Ryu, designer David Lanham, and publisher Realmac Software might be the perfect solution."

I really like the way this app is designed. My problem with reminders is that I'm given the option to create so many different ones that I take that option! I know, self control would solve that but hey, smokers need help so why not todo list addicts? Seriously though, after watching the video, it really is a clean design that appears to be just the answer for those of us that want a simple but effective list maker. What are your thoughts? Or do you prefer something like Reminders?