Apple Thoughts: The Four Keys to Apple's Success

"Greg Joswiak, Apple's vice president of iPod, iPhone, and iOS product marketing, shared four keys to Apple's success at a recent event titled 'Silicon Valley Comes to Cambridge.'"

You can read the Wall Street Journal story here but it basically it boils down to focus, simplicity, courage and best. This comes from someone with 20 years experience at Apple, and who has been involved in their marketing so I'm pretty sure he has a good idea on what fuels the success at Apple.