Apple Thoughts: Apple Not Quite as Cool as Aston Martin

"Apple trailed Aston Martin, developer of iconic sports cars, as the coolest brand as rated by CoolBrands (http://www.coolbrands.uk.com/), a company that 'canvasses the opinions of experts and consumers to produce a barometer of Britain's coolest brands, people and places.' Apple topped the "General Technology" division."

I like that they have a brand called "Dave" in the UK. But getting back to Apple, I have to say Aston Martin is a pretty cool brand, unattainable for my budget but still cool.