Apple Thoughts: iPad is the Brand Satisfaction Winner for Tablets

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Monday, August 1, 2011

iPad is the Brand Satisfaction Winner for Tablets

Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 03:00 AM

http://news.cnet.com/8301-13924_3-2...subj=News-Apple

"iPad leads in brand satisfaction among U.S. consumers, though a relatively obscure tablet maker came in a close second, according to IHS iSuppli."

The scores are all pretty close, at least in the top few. Zenithink? Yea, I had the same reaction, but apparently it is a Chinese company and they clarified the high rating by saying the sample was very low. Seems like sloppy data collection to me. Regardless, Apple did get the top numbers when compared to all the others and the prediction is that this will hold at least through 2012. I don't think I can disagree there, what are your thoughts?


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