Apple Thoughts: Happy 10th Anniversary Apple Retail Stores

"Apple opened its first two retail stores ten years ago today, with two locations in Glendale, California, and McClean, Virginia. At the time, most industry watchers-myself included-thought Apple's venture into retailing was a poor choice: why should the company pay for premium space in upscale shopping centers when it commanded only a minuscule portion of the PC market-and particularly when computer makers like Gateway were painfully discovering that making computers and selling computers in a store were completely different things?"

It sounds like those consultants that Apple hired early on to determine the mistakes Gateway made paid off. The retail stores for Apple have been a big hit and quite the showcase for the products from Apple. I love going to the Apple Store as the experience is like none other. Well, Starbucks is a pretty good experience too, I guess top notch customer service pays off.