Apple Thoughts: So What Did Save Apple in the 80's? Guy Knows...

"The survival of Apple beyond the 1980s is thanks to one piece of software, says Guy Kawasaki, best-selling author and Apple's former chief evangelist."

And that one piece of software was Aldus PageMaker, which made the Mac the go-to computer for desktop publishing. Without it, according to Kawasaki, Apple would have been dead in the water. I remember when the owner of the limousine company I was working for came in with his Macintosh, and that is exactly what he used it for...well that and some bookkeeping whenever we could pry the keyboard out of his hands. There really wasn't much out there for the Mac in those days, especially on the business end of things but it certainly was embraced by the ad-centric and publishing software companies. I used to hear it all the time, business work needs a Windows machine and artists need a Mac. My how times have changed, or have they?