Apple Thoughts: Apple Rejects Sony Reader App

"According to the New York Times, Apple has rejected a few apps recently including Sony's Reader app, based on the way content is purchased for use within the app. Sony's Reader app is an eBook platform similar to Apple's own iBooks app and the Amazon Kindle app. Content can be found and purchased outside the app, bypassing Apple's iTunes Store and therefore bypassing Apples[sic] slice of the pie."

I really hope this isn't true. If Apple goes in this direction, I can see the ebook sellers leaving the App store. Right now, the iPad is the best device for reading ebooks because you can buy from any store. But if Apple takes a cut from every purchase, then the ebook sellers have two choices: charge more for their books on the iPad, or leave the iPad all together. I suspect they'll choose the latter. This doesn't bode well. What do you think: should Apple force ebook sellers to give Apple a cut of every ebook sale?