Apple Thoughts: Apple Introduces Support Profiles Online

"Getting technical support for your Apple products has become a bit easier with the introduction of the new Apple Support Profile Website. This site provides one-stop shopping for you to check the registration and warranty status of all of your Apple products. If you have a repair or support issue in progress, you can review Apple's records about the issue right from your Web browser."

Nice to have this all in one place, very handy and long overdue. You can also manually register devices that may not be under your profile, and it will detect the serial number of the Mac you are using to access the site, although it doesn't work the same with iOS devices. They tie this all in to your phone number (with your permission of course) so when you call using that phone they have all your info at the ready. In the US, you can also opt to have updates sent to you via text message. To get started, head here to begin the process.