Apple Thoughts: Apple's Problem?

"Dario D. wrote a good post about Apple's current problem: selling Macs. In it he makes a good case for why iMac pricing needs to be reduced and theorizes that most of the world is convinced to try a Mac, but that few people can actually justify one - when significantly cheaper PC options exist."

That has always been the problem hasn't it? The cost of the Mac is one that does prohibit many people from jumping into the Apple world with both feet. I do think however, that educating people about the benefits (quality of workmanship, the design aesthetics, flexibility of the operating system, default software and compatibility with the mobile products) can mitigate some of this hesitation and lead them to invest in a Mac. That being said, price will always deter most people. I think the author nails it when he says he isn't convinced that Apple truly does want to dominate the desktop. Mobile seems to be the focus at Apple and they are doing quite well with it. What are your thoughts?