Apple Thoughts: Stunning Study Results: iPhone Users Use Lots of Data - Networks Struggling

"As a new study shows the iPhone 4 to be a heavy bandwidth-consuming mobile device, European carriers are attempting to get Apple and other companies to invest in network improvements needed for data-heavy services."

Lots of numbers tossed-out in this article, but no real surprise that each new smartphone generation seems to use more bandwidth than previous generations. Carriers are struggling with bandwidth demands, and would love to have Apple and other content providers like Facebook and Google pay additional fees linked to usage, or "pay to play." It'll be interesting to see how (and if) this develops. Does it make sense to charge content providers based on network usage?