Apple Thoughts: Adobe to Offer HTML5 Creation Tools

"I wouldn't say we're reacting to HTML5. We see whatever people are using to express themselves. ... We're going to make great tooling for HTML5. We're going to make the best tools in the world for HTML5."

- Adobe CTO Kevin Lynch, at the Web 2.0 Summit this May.

"Adobe, which has been at the focal point of what seems like the never ending Apple induced saga surrounding Flash plugins vs. HTML5 <video> tags, announces its entry into the HTML5 space today, just in time for the new initially Flash-less MacBook Air."

In the ongoing saga of Flash vs. Apple, Adobe has announced that it will be making tools to create HTML5 media. Using the Kaltura HTML5 Media Library, Adobe will offer a widget enabling HTML5 video that will fall back to Flash for browsers not yet HTML5 aware (that don't understand the new syntax). The widget will be available via Dreamweaver, or through the Adobe Air widget browser (obviously requiring Adobe Air). Seems like Adobe is making concessions, how about if some shrewd software vendor makes a tool that will take Flash and transparently convert it (migrate it / emulate it ) to HTML5? Don't today's mobile iDevices have processor power enough to do this Rosetta-like translation behind the scenes? Come on guys, innovate yourselves out of this impasse!