Apple Thoughts: Sculley on Jobs, and Apple

"In 1983, Steve Jobs wooed Pepsi executive John Sculley to Apple with one of the most famous lines in business: 'Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?'"

Little did Steve know that this would be his undoing. It's interesting to me was that Steve Jobs has held on to his major priority from the early days, that computers had to be designed with the user in mind. Something now we kind of take for granted, but back in the day it was unheard of. No small surprise that he also was a perfectionist back then too, and the quote from Sculley was spot on: "The thing that separated Steve Jobs from other people like Bill Gates - Bill was brilliant too - but Bill was never interested in great taste. He was always interested in being able to dominate a market. He would put out whatever he had to put out there to own that space. Steve would never do that. Steve believed in perfection." Well worth the read in my opinion so check it out and let us know your thoughts on it!