Thursday, October 7, 2010
An Ad That Integrates Print and the iPhone
Posted by Jeff Campbell in "Apple iPhone, iPod Touch, iPad" @ 05:00 AM
"AXA Insurance and Financial Services (a company that just hired my son this morning) has come up with a very creative iAd to introduce an app for their Belgium based auto insurance division."
Very clever and innovative. Basically set the iPhone down on the page, play the video and watch the printed ad come to life. This is one of the most interesting ads I've seen, and when you think about it quite simple. Simple enough that I wonder why it hasn't been done sooner?
