Apple Thoughts: iAds Will Fail Claims YaWhoo CEO

"Yahoo! CEO, Carol Bartz, thinks Apple's iAd service is doomed to failure because potential advertisers will eventually get tired of the company's controlling nature.iAd is Apple's own mobile advertising service designed to push ads to iPhone, iPad and iPod touch apps. "Apple wants total control over those ads," Ms. Bartz told Reuters."

I go to Yahoo! for their sports section, mainly the fantasy sports stuff and I sometimes have a look at their finance section, but other than that I pretty much forget about them. So I find it interesting that she thinks that iAd is doomed. I believe they also thought that the iTunes model was doomed as well didn't they? Is Yahoo! really that relevant any more? Perhaps she should focus on Bing? What are your thoughts?